Alliance University Online: Marketing
Discover Marketing at Alliance University Online.
Bengaluru, Karnataka, India2 Years
Recognition & accreditation
DEB recognitionInstitution recognition
NAAC A+Accreditation
DEB recognitionInstitution recognitionNAAC A+AccreditationDRDSIR RecognitionInstitution recognition
Recognition can vary by program. Confirm the current status with the university before applying.
YOUR AREA OF FOCUSMarketing
Explore online learning options
Program duration2 Years
Program fee₹1,60,000
Available programs3
Specializations5
Discover Marketing.
Marketing today extends beyond traditional advertising. Businesses rely on digital channels, customer insights, market research, data analytics, and brand communication to reach the right audiences. Through marketing-focused management education, students can build a foundation in these areas while developing broader business skills in finance, operations, leadership, and strategic decision-making. An online learning format can be particularly useful for working professionals who want to continue their careers while pursuing higher education. Depending on the university's delivery model, students may engage with digital learning resources, assignments, case studies, discussions, and assessments without attending a conventional daily classroom. The programme's four-semester curriculum includes subjects such as Marketing Management, Consumer Behaviour, Business Analytics, Strategic Management, and International Business. Electives and a project in the later semesters provide opportunities to explore relevant business interests, subject to the university's prescribed curriculum. After completing an MBA in Marketing, graduates may explore opportunities in brand management, digital marketing, market research, customer relationship management, product marketing, and business consulting. Career progression depends on individual skills, previous experience, employer requirements, and market conditions. At UniversitySathi, students can get guidance on programme suitability, admission requirements, fees, and comparisons with other online MBA options before making a decision.
Learn your way
Explore online lectures, resources, and the university’s learning experience.
Know your program
Review the curriculum, eligibility, and fees before you choose.
Guidance that helps
Talk through your options with a UniversitySathi advisor.
Course Level: Postgraduate
Duration: 2 Years
Mode: Online
Live + Recorded Classes
Multiple Industry-Focused Specializations
Placement Assistance Available
University recognition and approvals.
DEB recognition
Approved by the University Grants Commission for offering online degree programs.
NAAC A+
Accredited with an 'A+' grade by the National Assessment and Accreditation Council.
DSIR Recognition
Recognized by the Department of Scientific and Industrial Research.
Recognition information is from the supplied catalog. Check the institution and regulatory body for current program-specific status.
Other areas to explore.
Program fees.
Total program fee₹1,60,000
Semester fee₹40,000
Payment optionsEMI support and financial aid available through UpSchol
Parent course amounts are shown where a separate specialization fee is unavailable. Confirm current fees, installment terms, and any additional charges before applying.
Calculate your EMISyllabus and semester subjects.
Business Communications
Managerial Economics — Micro and Macro
Organisational Behaviour
Accounting for Managers
Marketing Management
Business Statistics
Business Statistics
Eligibility requirements.
Indian applicants
Requirement Eligibility Educational qualification Bachelor's degree in any discipline from a recognised university Minimum marks 50% aggregate; 45% for SC/ST candidates, as specified in the supplied eligibility criteria Work experience Not mandatory according to the programme information Suitable applicants Fresh graduates and working professionals The official Alliance Online MBA page lists a bachelor's degree with a minimum of 50% marks, with a relaxation to 45% for SC/ST candidates.
International applicants
International applicants should hold a bachelor's degree or equivalent qualification from a recognised institution. The eligibility information supplied for this page specifies a minimum of 50% aggregate marks, subject to verification of academic credentials and the university's admission requirements. International applicants should confirm documentation, equivalence, and any country-specific requirements directly with the admissions team.
How to apply.
Career options and skills.
Marketing Manager
₹3–14.3 LPA
Brand Manager
₹4.1–34.7 LPA
Digital Marketing Manager
₹2.6–21.6 LPA
Market Research Analyst
₹1.3–11.9 LPA
Customer Relationship Manager
₹2.4–11.5 LPA
Global Operations Manager
₹6.5–39 LPA
Entrepreneur
₹8.4–33.6 LPA
Management Consultant
₹8.2–42.9 LPA
Career and salary information is indicative. A degree does not guarantee a placement or salary.
Frequently asked questions.
What is the duration of Alliance University Online MBA in Marketing?+
The programme is generally presented as a two-year MBA comprising four semesters. Confirm the current duration and completion requirements with the university.
What are the fees for Alliance University Online MBA in Marketing?+
The listed tuition fee is ₹1,60,000 for the full course, or ₹40,000 per semester. Registration, examination, or other applicable charges may be additional.
What is the eligibility for Alliance University Online MBA in Marketing?+
The published online MBA eligibility requires a bachelor's degree with at least 50% marks, with a relaxation to 45% for SC/ST candidates. Verify the latest admission rules before applying.
What subjects are covered in an online MBA in Marketing?+
The curriculum supplied for this page includes Marketing Management, Consumer Behaviour, Business Analytics, Strategic Management, International Business, and electives. The exact subjects available should be checked against the latest official curriculum
What career opportunities are available after an MBA in Marketing?+
Graduates may pursue roles such as marketing manager, brand manager, digital marketing manager, market research analyst, or customer relationship manager. Specific roles depend on experience, skills, and employer requirements.
What salary can I expect after an MBA in Marketing?+
Salary varies by role, industry, location, skills, and experience. The ranges on this page are indicative estimates, not guaranteed salaries or verified placement outcomes for this programme.
How can I apply for Alliance University Online MBA in Marketing admission 2026?+
Start by checking your eligibility, reviewing the latest fees and curriculum, and submitting an application through the university's official admissions process. UniversitySathi can help you compare programmes and understand the requirements.
Can working professionals pursue an online MBA in Marketing?+
Yes. The online format is intended to provide flexibility for learners who want to continue working while studying. Students should still consider scheduled classes, assessment deadlines, and project requirements.
